You can show your appreciation for someone or something in a polite and gracious manner. Or you can do it in such an overly dramatic manner that a punch to your face would be more appropriate than someone saying "you're welcome".
In my office, it's not enough to personally thank a person, or group of people, for doing something nice. (Keeping it classy is not the mantra around here.) Rather, it is silently encouraged that thanking be done in a grandiose manner by sending a gushing email to the entire company. At that point, the person isn't really thanking someone else so much as he or she is trying to demonstrate how awesome they are. This email is usually followed by another person trying to one-up the previous email. On a good day I might get a string of these emails. This truly exemplifies the Email Chain Suck-off. Most of the time, though, I'll receive one or two emails that hint at the beginning of a Suck-off, only to receive a half dozen simple "thank you" emails. You might think there is nothing wrong with a simple "thank you" email, but the reality is that those people are just hitting "reply all" and using the "thank you" from their email signature to do the thanking for them. It never ceases to amaze me how far some people can push the boundaries of being lazy. Thanks for cluttering my inbox with your Thank You Spam, assholes.
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